How you make people feel is at the heart of any brand.
When I say that I grew up in a family business, I mean it literally.
My parents owned a motel in a popular vacation destination. The motel office was attached to our home, and as soon as I could speak I was out there helping my parents with the guests. It taught me early on that how you make people feel is at the heart of any brand.
Over the past 20+ years, I’ve carried that lesson into my work with Fortune 100 companies, high-growth startups, and mission-driven founders — guiding them through high-stakes pivots, brand transformations, and moments that define reputations.
From growing up at the center of my family’s business to leading brand strategy for global companies, I bring the rare combination of big-picture strategy and deep personal insight — helping leaders navigate complexity with clarity and confidence.
Read My StoryWho I Work With
I work with visionary founders, CEOs, and leadership teams through pivotal seasons — guiding them to scale with clarity, protect what matters most, and lead in a way that leaves a lasting mark.
This includes leaders who are:
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Repositioning their brand for the next chapter
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Leading through a reputational challenge or public scrutiny
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Scaling quickly and want a trusted growth advisor
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Ready to evolve who they are as leaders, align their business with their life, and explore what’s next
Whether it’s guiding a global rebrand, coaching a founder navigating intense public scrutiny, or supporting a small business owner in building a brand that lasts, my work is always about the same thing:
Building businesses, brands and legacies for leaders that feel as authentic as they are ambitious.
How We Can Work Together
I tailor every engagement to meet your unique needs. My work blends business strategy, brand storytelling, cultural insight, and trusted counsel — built on more than two decades of advising global brands, high-growth startups, and mission-driven entrepreneurs.
Whether you're building early momentum or looking to maximize your brand’s credibility, I'm here to support you on your visibility journey.
Explore my services below to find the best support for your needs.
The Visibility Fix
For Small Business Owners and Early-Stage Entrepreneurs
A 60-minute strategic visibility intensive designed to help you get known for what you do best. Perfect for founders who want clarity, direction, and a personalized plan they can implement immediately.
You’ll walk away with:
- A focused visibility strategy
- Clear messaging around your expertise
- Thought-leadership themes you can own
- Brand and presence recommendations
- Answers to your toughest questions
- Actionable next steps aligned with your goals
Executive Visibility Advisory
For Established Founders and Senior Executives
Discreet, platform-agnostic visibility and communications support for leaders ready to elevate their brand and take their visibility to the next level.
Ideal for founders leading $10M+ businesses, senior executives with internal teams, and leaders navigating growth, reinvention, or increased public scrutiny.
This includes:
- Executive-level message refinement
- Leadership narrative + thought leadership strategy
- Media, PR, and speaking positioning
- Executive presence + visibility roadmap
- Strategic communications guidance, including message delivery and media training
- Collaborative partnership and strategic support for your internal marketing, communications, or PR teams to elevate, refine, and operationalize your executive visibility strategy
Fractional and Retainer Engagements
I offer flexible collaboration models tailored to your organization’s structure, needs, and existing capabilities:
- Executive + Internal Team Partnership — I work directly with your marketing, communications, PR, and brand teams to refine, elevate, and execute your executive visibility strategy.
- Strategic Advisor to the Founder/CEO — High-level counsel focused on thought leadership, narrative development, speaking and media positioning, and leadership presence.
- Embedded Leadership Communications Support — Discreet, senior-level messaging and communications guidance during moments of growth, reinvention, organizational change, or increased public attention.
- External Agency Alignment - If you work with external PR, brand, or marketing partners, I help ensure your visibility strategy is cohesive, intentional, and executed with clarity and consistency.
- Fractional CMO/CCO Leadership - Interim or ongoing senior leadership support to guide your brand, communications, and visibility strategy at the executive level — providing the judgment, clarity, and strategic direction your organization needs without the full-time commitment.
Not sure which path is right for you? I’ll help you choose the best option for your goals and stage of business.
Why Leaders Choose Me
A Lifetime of Entrepreneurship
I was part of my family’s business for 40 years, experiencing the highs and lows of entrepreneurship as the child of an entrepreneur, a contributor to our family business, and now as an owner of multiple businesses myself. I know this work is deeply personal because it’s my life, too.
Proven Global Brand Expertise
My career includes advising Fortune 100 companies, high-growth startups, and household brands on PR, brand strategy, crisis communications, media relations and leadership communications. I've worked at PR and brand consulting agencies; built global marketing and communications departments from the ground up; and advised the C-suite and Board in the moments that matter most.
Momentum Built on Strategy, Not Trends
I don't prescribe generic content or chase trends. I take the time to create intentional strategies designed to build momentum and curate meaningful moments aligned with your brand and goals. Whether that's on the stage, in the media, or by designing leadership moments that matter - no two plans are alike.
Unwavering Trust and Discretion
For more than a decade, I’ve counseled leaders and marketing teams through crisis communications and reputation management challenges where the stakes are high and the spotlight is intense. When you work with me, you get unmatched privacy, discretion, and judgment.
Take the Next Step
I work with a limited number of clients each year to ensure the most impactful partnerships and long-term relationships. Book a discovery call now to learn about potential openings and explore if we're a good fit.
This isn’t generic coaching or cookie-cutter advice. These are in-depth strategy sessions curated for every client with fully personalized recommendations based on your unique experience, goals, and vision for the future.
Book Your 20-minute CallHello. I'm Rebecca.
Your trusted advisor for the moments that matter most.
I'm a strategic advisor, executive coach, and trusted sounding board for leaders navigating critical inflection points. Over the past 20 years, I’ve guided founders, CEOs, and senior teams through brand evolutions, leadership shifts, and reputation challenges with clarity, discretion, and sensitivity.
What Makes My Work Different:
- A rare blend of strategic insight and intuitive perspective, rooted in global brand experience.
- Known for earning instant trust and offering candid feedback others won’t.
- Expertise across brand positioning, growth strategies, executive visibility, and reputational repair.
- Deep commitment to your growth, your people, and your peace of mind.
A little more about me...
I’ve climbed the corporate ladder and started again as an entrepreneur. I know how it feels to be a senior leader juggling motherhood, identify shifts, success, life. And I know how it feels to wake up each day inspired by the endless possibility - and responsibility - of building your own business.
I hold an MBA in global marketing and a BA from Vanderbilt University, built my career in high-stakes boardrooms managing global brands, and spent years refining strategies rooted in data and the pursuit of ROI.
But I’ve always trusted my intuition just as much. I believe the best decisions happen where analysis meets instinct — where the numbers align with that quiet, inner yes.
After 15 years in corporate roles, I started my business to design my life on my own terms. For three years, I traveled the country full-time in an RV with my family because I believe success — in business and motherhood — should feel authentic, adventurous, and full of ease.
Today, I’m just as comfortable guiding a CEO through a delicate reputational pivot as I am on a hike in the mountains or spending the day on the water. I love the finer things — beautiful spaces, exceptional meals, thoughtful experiences — just as much as I cherish simplicity and nature.
It’s this lens I bring to our work together:
The strategist and the intuitive.
The ambitious executive and the present parent.
The lover of luxury and the advocate for soulful simplicity.
Learn More About Me
Join my inner circle
Be sure to sign up for my weekly briefing for visionary leaders and founders ready to evolve their brand, amplify their impact, and build a legacy that lasts.
I RESPECT YOUR PRIVACY. NO. SPAM. EVER
