How you make people feel is at the heart of any brand.
When I say that I grew up in a family business, I mean it literally.
My parents owned a motel in a popular vacation destination. The motel office was attached to our home, and as soon as I could speak I was out there helping my parents with the guests. It taught me early on that how you make people feel is at the heart of any brand.
Over the past 20+ years, I’ve carried that lesson into my work with Fortune 100 companies, high-growth startups, and mission-driven founders — guiding them through high-stakes pivots, brand transformations, and moments that define reputations.
From growing up at the center of my family’s business to leading brand strategy for global companies, I bring the rare combination of big-picture strategy and deep personal insight — helping leaders navigate complexity with clarity and confidence.
Read My StoryWho I Work With
I work with visionary founders, CEOs, and leadership teams through pivotal seasons — guiding them to scale with clarity, protect what matters most, and lead in a way that leaves a lasting mark.
This includes leaders who are:
-
Repositioning their brand for the next chapter
-
Leading through a reputational challenge or public scrutiny
-
Scaling quickly and want a trusted growth advisor
-
Ready to evolve who they are as leaders, align their business with their life, and explore what’s next
Whether it’s guiding a global rebrand, coaching a founder navigating intense public scrutiny, or hosting a private luxury retreat that reshapes everything, my work is always about the same thing:
Building businesses, brands and legacies for leaders that feel as authentic as they are ambitious.
Two Signature Paths for Partnership
I tailor every engagement to meet your unique needs. My work blends business strategy, brand storytelling, cultural insight, and trusted counsel — built on more than two decades of advising global brands, high-growth startups, and mission-driven entrepreneurs.
Whether it’s my 1:1 coaching, strategic advisory engagements or immersive leadership retreats on Longboat Key, Florida my clients come to me for:
- Clear brand & leadership positioning that builds long-term trust
- Thoughtful, high-level strategy that doesn’t require you to sacrifice life’s deeper priorities
- The kind of partnership where you can be fully honest — about what’s working, what’s breaking, and what you want next
Keep reading to find the best support for your needs.
1. Strategic Growth and Brand Evolution
For leaders ready to scale, reposition, or navigate complexity with confidence and support they can trust.
Who It’s For:
- CEOs and founders scaling quickly and in need of senior-level marketing leadership without the full-time hire.
- Leadership teams navigating brand repositioning, market expansion, or investor readiness.
- Organizations seeking to restore trust and rebuild reputation after a high-stakes moment.
How We Can Work Together:
- Fractional CMO/CCO & Advisory Services — Integrated leadership, growth strategy, and brand evolution for scaling companies.
- Strategic Brand Consulting — High-touch guidance for pivotal brand change or repair.
- Team Retreats & Strategy Sessions — Facilitation for brand realignment, cultural change, or ethical innovation.
2. Founder & Leadership Transformation
For leaders in a season of change who want clarity, alignment, and renewed momentum.
Who It’s For:
- Founders at a crossroads, preparing for the next evolution of their business or brand.
- Leaders feeling the weight of visibility and seeking a trusted sounding board.
- Entrepreneurs wanting to grow without losing themselves in the process.
How We Can Work Together:
- Private Luxury Leadership Retreats — Immersive, Florida-based retreats designed to reset, realign, and step fully into your future.
- VIP Brand & Visibility Intensives — Half-day deep dives to refine your story, brand, or leadership approach.
- Executive Brand & Leadership Coaching — Long-term partnerships for founders shaping their next chapter.
Contact Me to Learn More
Why Leaders Choose Me
A Lifetime of Entrepreneurship
I was part of my family’s business for 40 years, experiencing the highs and lows of entrepreneurship as the child of an entrepreneur, a contributor to our family business, and now as a business owner myself. I know this work is deeply personal because it’s my life, too.
Proven Global Brand Expertise
My career spans advising Fortune 100 companies, high-growth startups, and household brands at PR and brand consulting agencies; building global marketing and communications departments from the ground up; and leading as a senior executive in corporate roles.
Unwavering Trust and Discretion
For more than a decade, I’ve counseled leaders and marketing teams through crisis communications and reputation management challenges where the stakes are high and the spotlight is intense. When you work with me, you get unmatched privacy, discretion, and judgment.
A Business Built with Intention
I’ve intentionally designed my own business to support my lifestyle goals and prioritize quality time with my family — without compromising results. I help my clients do the same: grow with clarity, protect what matters most, and create the kind of success that supports the life they want to lead.
Take the Next Step
I work with a limited number of clients each year to ensure the most impactful partnerships and long-term relationships. Book a discovery call now to learn about potential openings and explore if we're a good fit.
Book Your 20-minute CallHello. I'm Rebecca.
Your trusted advisor for the moments that matter most.
I'm a strategic advisor, executive coach, and trusted sounding board for leaders navigating critical inflection points. Over the past 20 years, I’ve guided founders, CEOs, and senior teams through brand evolutions, leadership shifts, and reputation challenges with clarity, discretion, and sensitivity.
What Makes My Work Different:
- A rare blend of strategic insight and intuitive perspective, rooted in global brand experience.
- Known for earning instant trust and offering candid feedback others won’t.
- Expertise across brand positioning, growth strategies, executive visibility, and reputational repair.
- Deep commitment to your growth, your people, and your peace of mind.
A little more about me...
I’ve climbed the corporate ladder and started again as an entrepreneur. I know how it feels to be a senior leader juggling motherhood, identify shifts, success, life. And I know how it feels to wake up each day inspired by the endless possibility - and responsibility - of building your own business.
I hold an MBA in global marketing and a BA from Vanderbilt University, built my early career in high-stakes boardrooms managing global brands, and spent years refining strategies rooted in data and the pursuit of ROI.
But I’ve always trusted my intuition just as much. I believe the best decisions happen where analysis meets instinct — where the numbers align with that quiet, inner yes.
After 15 years in corporate roles, I started my business to design my life on my own terms. For three years, I traveled the country full-time in an RV with my family because I believe success — in business and motherhood — should feel authentic, adventurous, and full of ease.
Today, I’m just as comfortable guiding a CEO through a delicate reputational pivot as I am on a hike in the mountains or spending the day on the water. I love the finer things — beautiful spaces, exceptional meals, thoughtful experiences — just as much as I cherish simplicity and nature.
It’s this lens I bring to our work together:
The strategist and the intuitive.
The ambitious executive and the present parent.
The lover of luxury and the advocate for soulful simplicity.
Learn More About Me
Join my inner circle
Be sure to sign up for my weekly briefing for visionary leaders and founders ready to evolve their brand, amplify their impact, and build a legacy that lasts.
I RESPECT YOUR PRIVACY. NO. SPAM. EVER
